discipline vs flow
48 hours until the cart closes for the Rip and my school, SAFEHOUSE.
I don’t mean to rush you.
It’s just that this open cart is seriously only four days long, and I can’t extend it because I gave my word in December that we were starting on May 1, and if I don’t stick to my word, who am I?
95% of the time people are so impressed by my production they ask me how I do it, and it’s always the same format:
they want the outcome but they don’t feel like working.
they want to follow their joy, so they don’t want to work when they’d rather play, and they’re wondering why things don’t work
they want to have discipline, but also flow
They come to me because they know I’ve mastered time, the fourth dimension, instead of pretending like I’ve mastered fifth. You can’t go 1,2,3,5 - but try telling a “spiritual” person this. They think saying “time isn’t real” is mastering the God of their current existence.
most spiritual entrepreneurs I know complain about the stagnation of their product and attribute it to a lack of Kairos time, Kairos being the magical God of moments and flow, and Kronos being the self devouring chronological time. These are the two forms of time the Greeks used when they invented the word time. Watch me explain it to my four year old here:
(it’s two minutes: https://www.instagram.com/reel/C5ZGayCuucE/ )
I ask them: “so what’s your deadline” and they look at me like I ask them how many liters of lambs blood they drink a day. Completely foreign concept.
”oh no deadline.”
that’s your problem right there; especially for shame-ridden entrepreneurs who don’t have a boss, and don’t keep their word to themselves.
mastering time isn’t about falling in love with Kairos, it’s about using BOTH. Spiritual people want to discard Kronos because “it’s scary” and also familiar, but you have to do both. You have to harness the moment AND you have to meet your deadlines.
my secret for God-tier production and a perfect balance of discipline and flow?
make a deadline, and make it public so your word becomes your boss, and never; ever, ever extend it. Never extend it. Never. Under any circumstances. Never.
if Kairos time is fluid, Kronos HAS to be solid.
the beauty of this is that you’ve convinced your Kairos obsessed self that your creativity is fussy. That it only emerges right on the tail of that hippie speedball (weed and coffee), at your special desk; when the house is clean, and when the special incense is lit.
this is why your long form is a fucking disaster and you make way less money than you could. It’s why you think you’ll never do anything because your word means nothing to you or anyone else.
if you think I don’t feel the burn of a deadline, read my actions; not my words.
I gave myself the allotted month prep the launch, and was feeling too flowy in Costa Rica I let it slide for two weeks because I thought I was relaunching, not developing an ENTIRE new product. I argued with my intuition over the ten day challenge because I didn’t want to attempt a new sales funnel as well, big mistake.
During that time I relocated my family back to the US from Costa Rica. I have put out four pieces of content minimum per day. No, sorry, that’s four pieces to Instagram, then to YouTube, then to newsletter and Substack. One of those four pieces, the carousel, takes me about three hours, straight up, and I’ve done six of them. I wake up early, I sleep eight non consecutive hours because I sleep with two kids, and I’ve also lost twenty pounds from making sure I don’t stress eat and stay on top of my daily walk. I feel the fucking burn, but I gave my word.
when May 1 kicks off and I get to return to ONE POST A DAY, it’s going to feel like a fucking vacation.
I will be there on May 1st. I will change your life. I will rip that bandaid and stand behind you like a stone wall, pushing you out into the world, authentically. When you are weak, I will be strong, because I gave you my word and told you the truth and NEVER broke that.
I don’t mean to rush you, but you have 48 hours until you can no longer attend this course. Waiting to the last minute has cost some people a year.
you will never get more attention from me than you will on a maiden voyage.
we begin May 1, at 9:30 EST, sharp.
no late admissions.
if Kairos is fluid, Kronos must be solid. If you don’t keep your word to you, you need to be near someone who shows you what it’s like to get a shut door when you lingered outside smoking nervously for too long.
decide once.

